Got a Promoter Show?
You Got This.
From 'Enter Sandman' gameday hype to the real deal - Virginia Tech brings Metallica to Lane Stadium!
Leveraging Paciolan Products and Services:
Fee Management
Seat Management
Marketing Automation
27K Tickets sold in 60 minutes with PYO Map
for Metallica Fan Club
"...It will be several million dollars at the end of the day that will come back to the athletics department, which is great. That's very welcome revenue in this time and age. We need to find those new and creative revenue streams."
Keith Carter
Ole Miss' Vice Chancellor for Intercollegiate Athletics
Speaking about the Morgan Wallen concert, as told to Inside the Rebels
Benefits of a Promoter Show
Net New Ticketing Revenue
Additional event types yield new revenue opportunities.
The average concert ticket fee is 4x the average athletics ticket fee.
4x
Concert
Fee
Athletics
Fee
Good for Donor Relations
A presale or promotion as an exclusive touchpoint and additional benefit to offer donors.
Improve relationship and perception.
Gain Net New Patrons
Attract buyers who are not currently in your athletics database.
Transfer activity.
Opportunities to Market, Upsell/Cross-Sell.
Ancillary Revenue
Additional opportunities from Parking, Concession, Merchandise.
Boost local economy.
9,500+
Live Events
Non-College Athletic Games (2024)
"Paciolan's track record is clear. We deliver amazing experiences together over 18 years. They have the expertise, processes, and technology to make everything happen."
Andrea Bigley
AEG
"We are so appreciative of the partnership with Paciolan and its impact on our ability to successfully navigate this event. The team at Paciolan was with us every step of the way as we built this out from concept to execution"
BRAD WURTHMAN,
EXECUTIVE ASSOCIATE AD/EXTERNAL AFFAIRS AND ADVANCEMENT, VIRGINIA TECH
One night in June 2024, Kyle Field hosted the largest US ticketed show - ever.
How did it go?
“Our partnership with Paciolan proved invaluable in aligning with the promoter’s requirements for the record-breaking George Strait concert at Kyle Field. Their expertise in handling unique live events and their dedication to our vision played a significant role in our overall success.”
Trev Alberts
Texas A&M Director of Athletics
Early Access Onsales to 12th Man Foundation Donors
38,000 Donor Tickets Sold
Partners
Leveraging Paciolan Technology & Know How:
14 Distinct Onsales
Platinum Seat Markers
Seat Level Pricing + Management
We've Got Your Back
Paciolan expert consultants who are industry veterans in all types of live events.
We work with your promoters -- we can decode the ticketing letter.
From strategic needs to operational details, we can assist with every aspect of your event.
Combined Experience
60+ Years
The Tech to Get it Done
Let patrons choose their perfect seats with an intuitive, interactive experience. It’s easy to do with clear seat markers from the Pick Your Own map. Includes support for dynamic pricing tactics like flex pricing, assigning aisle seats and platinum seats to help generate additional revenue.
PYO Map & Seat Markers
Artists want to connect with their most passionate fans. Design VIP treatment with Packages including tickets and limited availability experiences to drive ticket sales.
Seat Packages
Extend easy access to special inventory. Using promo codes, let fans buy during pre-sales, limited access, or provide special inventory and pricing!
Promos
Getting Started
Not sure where to start? We've got you covered from booking to settlement, Paciolan's product, staff, service and knowledge are here to help you withy any aspect of your event, whether it be your first or fifth stadium show.
Strategy
What to Expect
Our team's years of knowledge is here to help guide you through ticketing letters and any questions you may have leading up to your onsales and then again prior to show date.
Consulting
Interested in putting on your own event. Let's talk. Paciolan's team can even help navigate the show booking process.
Operations
Documentation and How-Tos
Need step-by-step directions on setting up your VIP Package? Contact us to find everything you need to build your event and go onsale using the latest Paciolan tools.
Reporting
Paciolan's reporting tools allow you to provide the reports your promoters expect and require in a standard package to make setup and management a breeze.
Let's do this!
Contact the PAC Team today.
The Learning Curve
Less Control
The promoter, not the athletics department, decides timing, schedule, and other processes.
Different Expectations
As outlined in the "ticketing letter" -- can be daunting, with details and demands that don't exist the same way with your own events.
