Quickly finding and acting on insights can transform an organization - whether you're spotting revenue opportunities or keeping leadership in the loop. But too often, those crucial insights are buried in spreadsheets and systems. Pricing decisions can't wait for lengthy data analysis - opportunities slip away while spreadsheets are being crunched. It's a challenge many organizations know all too well: getting to the "so what" in your data feels like trying to drink from a fire hose.
The University of Colorado Athletics knew they wanted to cut through the noise and get to what matters - fast. With a wealth of valuable information, they took a strategic approach by letting their data light the way forward, turning insights into clear direction. Working with the iQ team, a key benefit of implementing Paciolan iQ, they created custom visuals that make complex data understandable and actionable. Let's look at a couple of these dashboards:
Executive Summary: A Clear View from the Top
Colorado Athletics recognized a critical need: providing their leadership with concise, actionable data. To address this, the Executive Summary Dashboard was developed and designed to offer high-level executives an at-a-glance overview of the department's financial health.
"We wanted a way to give all of the necessary stakeholders a clear, near real-time view of our key metrics without overwhelming them with unnecessary details. The iQ team worked closely with us to develop a dashboard that delivers exactly what we need—quick insights that drive smarter, faster decisions." - Alexis Williams, Senior Associate AD/External Operations, University of Colorado Boulder
The benefits emerged quickly. With up-to-date sales trends and revenue data in one centralized view, the team spots which games are on track, underperforming, or, in the best-case scenario, exceeding expectations. What used to take hours to compile now appears at a glance, ensuring opportunities don't slip away. The dashboard breaks everything down - from individual sports to ticket types like season tickets, single-game sales, student allocations, and seat contributions.
Plus, these dashboards are mobile-friendly, giving leadership the flexibility to check key metrics wherever and whenever they need them. This puts all the essential data they need to make confident decisions right at their fingertips.
Dynamic Pricing: Turning Demand into Dollars
Among CU's suite of custom dashboards, the Dynamic Pricing Dashboard stands out as a revenue optimization powerhouse. This setup empowers the ticket operations team to monitor sales in near real-time and make data-driven price adjustments based on demand.
“We can move much faster to make pricing changes in line with demand that we can trust,” says the CU team. The dashboard's effectiveness stems from its automated alert system, which continuously analyzes the relationship between ticket demand and offered price. The magic happens in how it was built - dedicated analysts from the iQ team, supported by data engineering power, sat down with CU to identify the signals that matter most, like price levels filling up. These insights shape a smart model that watches for key moments. When price levels hit certain capacity thresholds, the system automatically sends alerts with suggested price adjustments, letting the team act swiftly as demand changes.
The proof is in the results: In the first year Colorado Athletics leveraged the Dynamic Pricing Dashboard, they saw $1.52M in incremental revenue from football single-game tickets through dynamic pricing - showing the importance of having the right data at the right moment to maximize revenue potential.
Putting Knowledge into Play
When you have a wealth of data, the difference comes down to turning it into action that matters. Colorado Athletics' story goes beyond just dashboards - it's about partnering with experts who bring both technical expertise and deep athletics knowledge to the table.
“The Paciolan iQ team has been an incredible partner in helping us streamline our data and reporting. Their expertise and collaboration make it easy to build dashboards that truly meet our needs, and we appreciate how responsive and innovative they are every step of the way. They anticipate what we need and always bring great ideas to the table on top of what we are asking for.” - Lindsay Lew, Assistant AD, Digital and Database Marketing, University of Colorado Athletics
Whether it's catching pricing opportunities at the right time or giving leadership instant performance updates between meetings, the team at CU has shown what's possible when complex data becomes clear actionable insights. And that's what really counts: turning information into better decisions.
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