Everyone loves a sale! A promo code, an incentive, or a holiday sale are always welcomed by your customers. Digital marketing campaigns are an effective way to reach the most people in a short time for these promotions, driving more ticket sales. Let's dive into what makes a successful promo on paid digital ads.
Flash Sales
A flash sale can get people to buy with the sense of urgency it provides. We often see this added to an existing ticket sales campaign, with a separate ad set scheduled for the flash sale time period and a broad audience. Updated creative will help the sale stand out in the feed with clearly marked discounts and codes. If creative resources are tight, you can easily use the same creative and just update the ad copy with the sale information. Using eye-catching emojis can help convey the message and grab attention!
Centre In The Square applied both new creative for the promo that clearly highlighted the discount, and reused their video spot with the updated promo copy. This allowed for multiple ad types to run within the flash sale for a higher reach and frequency that appeals to different people.
Clear Messaging
Whether it's a flash sale, discount promo code, holiday sale - Make. It. Clear. There's nothing worse than launching a promo only to have it flop because the customer was confused. Messaging should be clear in the creative assets as well as the social ad copy. They should know what they are buying, what the discount is, and how they get that discount. Use bold graphics to showcase the sale, along with the clear ad copy and eye-catching emojis.
Promo Codes & Deep Linking
We always recommend deep-linking your landing page to the promo page. This avoids the confusion for the customer of what promo code they need for the sale. If you're unsure how to deep link to the promo code, we can help! If you don't use a deep link landing page, make sure the promo code is easy to remember and CLEARLY listed in the ad copy.
Timing
Timing is everything with a Sale. Both, with your quick sale window, and with your sales timeline for launching the sale. Aligning with a specific event, or a specific holiday/National day will help with the urgency to buy.
In the PBR examples above, they have done a great job of launching promos for holidays throughout the year like Valentine's Day, No Fee February, and National Day of the Cowboy. Get creative and think ahead! When they have a deep link, they have it clearly written that no code is needed with the link, which you can see if the No Fee February ad.
Festival of The Arts is also very timely with their promotions throughout the year on their Pageant of the Masters tickets. Celebrating Valentine's Day, Mother's Day and The Holiday Season. They are thoughtful to create the promo content to fit in every placement.
Holiday Season
The holidays come quicker every year! Plan your promos now for Black Friday/Cyber Monday, Giving Tuesday, and Holiday gifts. Customers engage more when they connect with the content, so this is a chance to use creative that gives them the warm-and-fuzzies. Help them feel the giving spirit!
Updated Creative with a holiday twist encourages gift-giving in November & December
If it fits your brand, fun and cheeky ad copy, like The Book of Mormon's play-on-words, is always encouraged! Allow the customer to have a laugh and connect with the content.
While most of these examples are shown in Meta Ads format, the same ideas can be applied to other placements like display and video ads.
Take advantage of a good sale to grow revenue and boost your advertising campaigns. And Remember:
Time it right
Use stand-out creative
Make it clear and easy to buy
Reach out to your PAC Digital Marketing rep today to brainstorm for your next promotion!
