Introduced by Google in recent years, Performance Max Campaigns (PMAX) are designed to simplify yet broaden your advertising efforts across various Google platforms. This campaign type combines multiple advertising strategies into a single, all-encompassing campaign. Learn about PMAX in our previous post.
Taking Performance to the MAX
Here are a few examples of PAC Community members utilizing PMAX.
PBR Nashville
PMAX ran in Nashville for the final two weeks of their Nashville Teams campaign and has driven the following results:
183.77 Conversions
$26.5K Revenue
$15.19 ROAS
Philadelphia Union
Performance Max was a key campaign format for Philadelphia Union's 2023 Leagues Cup Tournament Campaigns. Campaigns ran for each round of the tournament with an Average Return On Ad Spend of $10.60 and ultimately outperforming all other campaign types.
Indiana University
Indiana University launched Google's Performance Max campaign for Football 2023 Singles - which encompasses all Google platforms (YouTube, Search, Display, Discovery, Gmail, and Maps) under one single campaign.
Campaign results:
$21:1 ROAS
15% CTR
Generating $40K in revenue in 2 weeks.
Fabulous Fox Broadway Subscriptions
Fabulous Fox Theatre in St Louis has tested PMax for its Broadway Subscriptions campaign. It is finishing with over 70 conversions and a ROAS of $3.86.
Michigan State
Michigan State launched two Google Performance Max campaigns for Football Seasons & Singles - which encompasses all Google platforms (YouTube, Search, Display, Discovery, Gmail, and Maps) under one single campaign.
Campaign results:
$44-$68 ROAS
33.52% CTR
Generating over $300K in revenue since June '23
Interested in taking YOUR digital performance to the max? Ask your Paciolan Digital Marketing Rep for more information on PMAX today.
