Donor Engagement Campaigns
First Gift Anniversary Campaign: Washington State launched a dedicated campaign to celebrate the one-year anniversary of a donor’s first gift, expressing appreciation for their support and the impact of their contribution. The email encourages recipients to share their milestone on social media by directing them to a webpage with a shareable photo and simple instructions. This campaign achieved a unique open rate of 23%.
Milestone Giving Campaign:
Washington State introduced a milestone giving campaign to celebrate donors’ commitment every fifth anniversary (5, 10, 15, 20 years, etc.). Automated emails trigger on these milestone years, thanking donors for their loyalty and encouraging them to share their commitment on social media by directing them to a webpage with a shareable photo and simple instructions. This campaign achieved a unique open rate of 42%.
Lapsed Donor Thank You Campaign: Washington State launched an automated campaign to thank previously lapsed donors for renewing their support. The email encouraged fans to share their commitment on social media, directing them to a webpage with a shareable photo and simple instructions. This campaign achieved a unique open rate of 36%.
For more information please reach out to your Marketing Automation Specialist.
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