Re-Engagement Campaign
The Oklahoma City Civic Center Music Hall launched a campaign targeting lapsed ticket buyers, as well as other recently engaged contacts who had interacted with forms, web pages, or emails. The first email, featuring a visually striking GIF and a link to their events page, generated $2,444 in revenue within two days, with a 19% open rate and 5% click-through rate. A follow-up email highlighted exclusive benefits of direct ticket purchases, while a final email invited non-responders to provide feedback through a survey on content preferences and email frequency. Contacts who engaged with the emails but did not purchase were added to shared lists for social targeting, ensuring an integrated approach across channels.
For more information please reach out to your Marketing Automation Specialist.
Kid's Club Upgrade Campaign
Instead of a traditional form submit page, Eastern Michigan redirected their Kids Club form submits to an upgrade option page. The fan can click the “upgrade membership” image to be rerouted to their paid membership sign up page or choose to continue with their free membership. The upgrade membership image is also a blind form submit that feeds into Salesforce.
For more information please reach out to your Marketing Automation Specialist.
Post-Sale Upsell Campaign
Cal Poly created an automated campaign that asks patrons who purchased tickets to a Broadway show if they'd like to add on a Prelude Dinner. In the first month the campaign ran, it generated over $2k in revenue (43 dinners sold) and generated the following stats:
Open Rate: 37%
Click Rate: 16.3%
For more information please reach out to your Marketing Automation Specialist.
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