May's Marketing Best Practices

Paciolan
Jun 3, 2024
1 min read

Brand Awareness Campaign: Drive More Social Followers & Connect with Denver Community

Newman Center for The Performing Arts has been running Brand Awareness campaigns with the goal of driving more social followers and connecting with the Denver community. This is a paid digital effort that many organizations don't want to invest in, but that we LOVE and highly value. All platforms are performing above benchmark and in April alone the Newman Center got 300+ new Facebook Followers.

For more information please reach out to your Digital Marketing Specialist.

Resubscribe Option for your Consumers

When fans unsubscribe from Auburn's emails, they are redirected to a page that lets them know they will now miss important updates. They are given the option to opt back in or provide a reason for unsubscribing. Fans who choose to resubscribe are redirected to another page where they can modify their preferences to make sure they receive only emails they are interested in. Since launching, Auburn has had had over 1000 fans opt back in or provide a reason for unsubscribing.

For more information please reach out to your Marketing Automation Specialist.

Momentum Capture Ticket Sales Campaign

After being selected as a regional host for the 2024 NCAA College Baseball Tournament, the University of Arizona launched a Social and Google Search campaign to capture ticket sales. Using a combination of images, multiple campaigns were launched, including a carousel ad, a standalone action shot on Meta, and using the image extensions as part of the Google Search.