Retargeting Campaign
West Coast Entertainment created a single nurturing campaign for their upcoming run of Frozen to include several different high-value audiences: - Cart Abandonments, Browse Abandonments, Web Visits, Email Engagement This strategy casts a wider net to a larger target audience with a more general email than Cart Abandonment alone, that pushes available and links to each show directly.
For more information please reach out to your Marketing Automation Specialist.
Conference Transition Branding Campaign
After officially moving conference into the SEC on July 1st, Oklahoma launched a brand awareness campaign on Meta, YouTube, and Google Display. Utilizing graphics and video, OU served ads in all 16 SEC school locations in an effort to boost the Oklahoma brand. Results: 733,899 impressions served, 8,302 ad clicks, 1.13% Click Thru Rate
For more information please reach out to your Digital Marketing Specialist.
SeatGeek How to Sell Landing Page
Rutgers created an Eloqua landing page with step-by-step instructions on how to sell tickets on SeatGeek. They link out to this page in all emails to ticket buyers, including mobile ticket reminders for fans who realize they cannot attend that week's game. In 2023, the page got over 1,300 views.
For more information please reach out to your Marketing Automation Specialist.
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