Waitlist Confirmation Upsell
Texas utilized an automated campaign to send a confirmation to customers once they join their 2025 waitlist. Both the donor and non-donor version of the email asks customers to consider making a seat-related or Longhorn Excellence gift. The campaign generated $49k in donations within 1 month. Open Rate: 44.1% Click Rate: 10.5%
For more information please reach out to your Marketing Automation Specialist.
Account Summary Landing Page
As Illinois prepares for the implementation of their Ballena reseat as part of their Per Seat Giving Model transition, they are providing donors + STHers an Account Summary landing page to provide transparency on where the customer sits regarding ranking, and set expectations for when seat selection dates/times are sent. This landing page allows customers to increase their membership level through a PAC Fund giving page, submit a form to set an appointment with a service rep, and also signify if they're interested in premium seating. The landing page also links to the Ballena Seats 3D pages and FAQs to help minimize inbound phone traffic.
For more information please reach out to your Marketing Automation Specialist.
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