Football 2024: Digital Marketing Trends and Best Practices

Score big with your 2024 Football Digital Marketing campaigns. Dive into the gridiron of trending football creative, best practices, and innovative ideas that will keep your fans engaged and ticket inventory moving! These creative examples will get you inspired for your next campaign, whether you're hosting a football game or selling tickets to any type of event.

Quick-Hit Videos

Short form, organic video ads have been on the rise! These are a great way to spice up your paid media ad mix and drive fantastic engagement - especially on Story and Reel placements. Recent video content features in-game action, crowd participation, and unique game day elements to give fans a quick taste or behind-the-scenes look at what your event has to offer. Video lengths can range anywhere from :5 - :10 sec, a shift from the traditional :15 and :30 spots.

Recommended Video Specs: 1:1 (1080x1080) for Mobile/Desktop, 9:16 (1080x1920) Vertical Story/Reel. File: MP4, MOV

Carousel Ads

This ad type is a great way to showcase multiple ticket types, upcoming games, and/or various game day visuals within a single ad unit. With the ability to upload multiple images or videos and unique headlines per card, fans can swipe horizontally to view and click into each. Carousel ads are a great way to drive incremental engagement while also informing fans what’s upcoming.

What's Needed?

• 2-10 1:1 (1080x1080) Images or Videos

• Ad Caption/Post

• Carousel Card Copy:

  • Headline (max 40 characters)

  • Description (max 25 characters)

• Landing Page Link

Look to feature high-quality images, videos, or graphic assets to best resonate with your fans and support specific ticket sales.

When running an 'Evergreen' style campaign, the cards can be updated throughout the season once the game has passed, or replaced with "Sell Out" messaging to help drive awareness and secondary sales.

Theme Games & Special Offers

Incorporating upcoming theme games, promotions, or special ticket offers within your campaign and creative mix can help generate incremental excitement and ticket sales. In doing so, there's opportunity to explore niche affinity-audiences and attract new fans!

Best Practices

1. Tailor your creative with specific theme-game or product visuals

2. Clearly call out the ticket offer or promotion in the ad copy

3. Deep link to the correct ticket landing page

4. Explore detailed targeting options to reach specific demographics

5. Leverage first-party data CRM lists to engage with past purchasers & similar audiences

Questions? For more information or strategy help please reach out to your Digital Marketing Rep today!