Giving Day Communication Launch
The Terrapin Club promoted donating on Giving Tuesday via email with versions for donors, non-donors, and STHs. They also used this as an opportunity to encourage donations ahead of the reseat.
They are also incentivizing donations with unique gifts - a FREE Calendar for new donors or basketball tickets to existing donors.
This campaign generated $32K in attributed donation revenue on Giving Tuesday.
For more information please reach out to your Client Partner or Marketing Automation Specialist.
