August's Marketing Best Practices

Football Nurturing Campaign

The Sooners created an all-encompassing nurturing campaign combining cart and browse abandonment, content site web visits, and email engagement to promote the remaining football inventory they had the last month before the season. This campaign also triggered a Salesforce Marketing Activity to those who engaged but did not purchase. The campaign has delivered 2,182 emails with a 60% open rate!

For more information please reach out to your Marketing Automation Specialist.

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Post-Event Interest Collection

To increase their softball interest list, fans who signed up for enter-to-wins at softball games would receive an email after the game asking if they'd be interested in receiving future softball emails.

By submitting their email address, the fan was marked as Interested in Softball, which the VT marketing team can use for segmentation in their softball campaigns

This email campaign has helped grow their softball interest list to nearly 7,000 contacts

For more information please reach out to your Marketing Automation Specialist.

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Home Opener Social Campaign

Coming off an upset victory against a top 10 team, GT is using action shots from the game to sell tickets towards their upcoming home opener. Using the images, we were able to launch two ad variations, a standalone action shot ad as well as a slideshow ad, that will dynamically rotate between three different ad copy messages.

For more information please reach out to your Digital Marketing Specialist.