Ballena Toolkit
You are in the right place if you have just completed your renewal campaign or made final touches to your venue renovations. This toolkit serves as your comprehensive guide to maximizing the integration of Ballena and Paciolan products.
Let's delve into dynamic operational strategies, compelling use cases, and innovative marketing insights tailored to enhance the customer experience and boost revenue growth.
Setup & Product Guide
Timelines
Let's get your venue ready for seat selection! Below are detailed timelines to guide you in bringing your venue online and making updates. Please note these timelines depend on availability and will begin once all references have been received.
Seat Selection Process Preparation Timeline:
General Information and Functionality Call:
2-3 Months Prior
Back Office Setups:
Minimum of 1-2 Months Prior
Marketing Automation Emails Setup:
1 Month Prior
Final Data:
1-2 Weeks Before Wanting the Site to be Live
Seats3D Modeling Updates: (Timelines may vary)
Text and/or pricing updates
any time.
Signage updates (client-provided graphics)
2 months
Seat or small structure updates (Example: Partial endzone)
3 months
Full end zone/sideline renovations or larger
5 months
Documents & Reports
Take advantage of these eQuery reports within your system to effectively oversee your seating management. Your Ballena Specialist reviews all reports. Don't hesitate to reach out to your Ballena Specialist if you have any questions or need additional data or information.
eQuery Reports to Utilize:
Customer Manifest
Price Matrix
Seat Manifest
Unallocated Seat Manifest
Pre-allocated Seat Manifest
Building Your Business Logic
Individual time slot capabilities based on your prioritization model to help segment selection dates and times across your desired time period.
Real-Time Availability (RTA) allows customers to access live inventory throughout the selection process.
Restrict your customers, inventory and sales rules based on varied restrictions set forth by your business logic:
Customer Types
Price Types
Membership / Giving Level Restrictions
Inventory Availability
Please contact your Ballena Specialist for questions regarding any items noted above.
Maximizing the Online Experience
Online PYO Seat Map Integration
Embed your Seats3D images into your eVenue PYO maps for your Ballena integrated venues to give your customers access to the 3D seat views when purchasing new sales online.
Please contact your eCommerce Specialist and/or your Ballena Specialist to assist in adding these images to your PYO maps.
Seats 3D Site
Update your Seats3D sites with current pricing, naming conventions (venue or sections), and other messaging you desire to have on the site.
Seats3D sites are able to house Live Chat products to assist as customers browse your venue.
Email, or use social media to send specific seat views to your fans to assist with the selling of new seat locations
Please contact your Ballena Specialist to assist with any necessary or desired updates you may have for your Seats3D site(s).
Premium Seating Areas
Create a further insight into the most highly sought after areas of your venues by utilizing a strategy to highlight specific features of your premium spaces.
Seat Selection Informational Websites
To further drive the importance of the seat selection process to your customers, clients build and manage dedicated websites that provide timelines, pricing, instructions and other valuable information. The ability to push customers to a "hub" can create an easy route or starting point to keep all customers informed and prepared. Here are a few client examples to review to see if this practice would align with your upcoming strategy.
