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Oct
22

The LA Kings Reign Supreme in Hockey – and Marketing

Originally published at Direct Marketing News | Published Oct. 22, 2014 | By Natasha D. Smith, Senior Editor | View the article. The fervent connection that sports teams have with their fans is simply unmatched. That’s especially true when followers feel that they have wins to cheer about and championships to celebrate. That long-awaited moment [...]

Sep
9

Fresno State Extends 32-Year Partnership with Paciolan

FOR IMMEDIATE RELEASE IRVINE, Calif. and FRESNO, Calif. (Sept. 9, 2014) – Paciolan, the leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, today announced that California State University, Fresno (Fresno State) has renewed its partnership with the company. Fresno State will continue to leverage Paciolan’s industry-leading ticketing and fundraising solutions, [...]

Sep
3

Univeristy of Cincinnati Extends 24-Year Partnership with Paciolan

FOR IMMEDIATE RELEASE IRVINE, Calif. and CINCINNATI, Ohio (Sept. 3, 2014) – Paciolan, the leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, today announced that the University of Cincinnati (Cincinnati) has extended its partnership with the company. Cincinnati will continue leveraging Paciolan’s industry-leading ticketing and marketing solutions, and in conjunction [...]

May
28

College Athletics Recapture Abandoned Online Shopping Carts

Originally published by National Sports Forum | Published May 28, 2014 Universities including the University of Michigan and University of California, Berkeley are partnering with FanOne Marketing to implement and enable advanced marketing automation for their athletic programs. FanOne Marketing is providing technology and strategic guidance specifically focused on heightening fan engagement, selling more tickets, [...]

Dec
4

Analytics, Marketing Automation and Social Media Best Practices Webinar

During this industry webinar, we discussed business strategy, analytics, marketing automation, and social media best practices. We heard from leading institutions that are utilizing lead scoring, retention and CRM models, integrating marketing automation technology, and creating unique and premium social media content. Download or Playback our on-demand Webinar anytime! » View Recorded Webinar