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Comcast-Spectacor brings in NBC Sports Group’s Sheehey, will work to bundle services

Originally published by Sports Business Journal | Published March 31, 2014 | By Don Muret, Staff Writer

The shift in the corporate culture at Comcast-Spectacor continues four months after Peter Luukko’s sudden resignation as president and chief operating officer.

Comcast-Spectacor President Dave Scott was to announce this week that Mike Sheehey, formerly of NBC Sports Group, has been hired as executive vice president of business development for the company’s five facility service providers, a new position.

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N.J. Symphony Rolls Out ‘Select a Seat’ Ticketing for Online Sales

Originally published at NJ.com | Published Sept. 26, 2013 | By Peggy McGlone

The New Jersey Symphony Orchestra has a message for its single ticket buyers: Be as picky as you want.

In time for Friday’s season-opening concert at the New Jersey Performing Arts Center in Newark, the NJSO has rolled out a new online ticketing program that allows purchasers to view seating maps showing available seats and ones that have already been purchased.

“As a consumer, I like the options of looking at everything that is available and choosing the seat that works for me,” vice president of marketing Catherine Levin said.
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Ticketing Technology Hits Singapore

Originally published at VenuesToday.com | Published Sept. 10, 2013 | By Matthew Coller

The long-awaited Singapore Sports Hub has announced it will go live next month with its custom designed ticketing system.

The 350,000-square-foot sports complex, which cost in the range of $1 billion to build, is expected to debut its multivenue facility with a football match in May.

On Oct. 1, Sports Hub, New Era Tickets and Paciolan will launch Sports Hub Tix, a ticketing system created solely to handle events at all of Sports Hub’s venues.
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New 3D Software Takes Pain out of FSU Football Season Ticket Process

Originally published at Tallahasse.com | Published July 7, 2013 | By Ira Schoffel, Sports Editor

In Ben Zierden’s world, success often is measured in silence.

“Normally,” Zierden said with a smile, “if everything goes well, we don’t hear anything.”
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StubHub Announces Apple Passbook Integration with University of North Carolina

Originally published on Business Week | Published October 18, 2012

SAN FRANCISCO (BUSINESS WIRE) – Oct. 18, 2012 – StubHub, the world’s largest ticket marketplace, announced today that University of North Carolina has been integrated into Apple Passbook. The integration allows fans to store Tar Heels athletic event tickets purchased on StubHub into Passbook, enabling them to use their iPhone or iPod touch as their ticket into events. Passbook integration will begin for University of North Carolina with their first home football game on October 27.

Last year StubHub introduced mobile barcoding with select sports team partners, including the San Francisco Giants. This season, through an existing integration with the University of North Carolina and Paciolan, StubHub began to offer mobile barcode ticketing across all mobile platforms. The integration with Apple’s Passbook will give iPhone and iPod touch users another option to access mobile tickets. Not only will fans be able to store their tickets on their phone, but they will also be able to get into the event using mobile barcoding.
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Michigan Utilizes “Fan-Gating” to Increase Ticket Sales

Originally published on National Sports Forum | Published September 19, 2012 | ‘Selling It…’ eNewsletter by Chantelle Neep, Editor

Michigan Football Social Media Ticket Pre-Sale


University of MichiganIn today’s fast paced, well-connected environment it can be difficult to keep up with the continuous barrage of new technologies, platforms and providers that emerge onto the sports marketing landscape. This continuous change creates an external pressure to “keep up”, leaving sports teams and organizations having to implement change out of fear of being left behind by the competition. While sports organizations can benefit from embracing the brave new world, change for the sake of change isn’t always a good thing. And more importantly, it’s essential to evaluate the motivation for implementing that change. Will it make you more efficient? More profitable? This is the dilemma the University of Michigan was facing when developing their annual Facebook ONLY Presale for Michigan Football. “From the Michigan Athletics view point, a key takeaway was to repeat a successful year-over-year ticketing initiative driven by social media platforms,” explains Jordan Maleh, Director of Digital Marketing for the University of Michigan. Last season, the team generated over $74k in single ticket sales through a Facebook only social media campaign developed by Paciolan. For the 2012 Michigan Football Social Media Ticket Presale the team sought to re-create their past success to drive overall revenue and individual ticket sales.
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StubHub, Paciolan Go Mobile for Four Schools

Originally published on SportsBusiness Journal | Published August 27, 2012, Page 27 | By Michael Smith, Staff Writer

StubHub and Paciolan are introducing mobile ticketing at four colleges this football season, giving fans the ability to complete a purchase on the secondary market and scan a ticket at the gate, all with their phone.

North Carolina, Purdue, Tennessee and Texas are the four schools using StubHub’s mobile ticketing for at least a portion of their football games this season.

StubHub said its mobile sales now account for 10 percent of its overall sales, and that 20 percent to 25 percent of its total traffic comes from mobile users.
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University of Maryland and University of Pittsburgh Sign StubHub as Official Fan to Fan Ticket Marketplace

SAN FRANCISCO, Aug 07, 2012 (BUSINESS WIRE) — University of Maryland and University of Pittsburgh Athletics have partnered with StubHub, the world’s largest ticket marketplace, and Paciolan, a leading provider of ticketing, marketing, and fundraising solutions to live entertainment organizations, to create a safe, guaranteed secondary marketplace for fans to buy and sell tickets to Maryland Terrapins and Pittsburgh Panthers events. StubHub will be the Official Fan to Fan Ticket Marketplace of Maryland Athletics and Pittsburgh Athletics. Backed by StubHub’s FanProtect Guarantee, each ticket transaction will be between fans and managed by StubHub.

“We are excited to offer our season ticket holders the ability to sell unused tickets through our integrated resale solution powered by Paciolan and StubHub,” said University of Maryland Athletic Director, Kevin Anderson. “This provides our season ticket holders and donors a valuable, safe and convenient way to recoup some of their investment if they cannot attend every game.”
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Comcast-Spectacor’s Peter Luukko Talks Venue Management, the Booming Arena Market and What’s Next

Originally published on Billboard.biz | July 23, 2012 | by Ray Waddell, Nashville


Sitting in his corner office at the Wells Fargo Center in South Philadelphia, Peter Luukko is at home in the epicenter of Philly good times, with a view of the world. Not only is Luukko, president/COO of sports and entertainment giant Comcast-Spectacor and chairman of facility management firm Global Spectrum, situated within the confines of Wells Fargo Center, home of the NHL Flyers and the NBA 76ers, he is within cheering distances of such powerful Philly institutions as Lincoln Financial Field (home of the NFL Eagles), Citizens Bank Park (home of the MLB Phillies) and XFINITY Live! Philadelphia, where fans of all stripes party before, during, and after events, or if there is no event at all.

XFINITY Live!, a partnership between Comcast-Spectacor and the Cordish Companies, is the dining and entertainment district centered around these landmark venues that represents the state of the art for contemporary live entertainment. For Luukko, who grew up as a hockey kid in Worcester, Mass., dreaming of a job in sports, coming to work every day in the sphere of all this has to feel good. Luukko entered the sports world through the facilities door, and never left either. He went to UMass to learn the business, turned an internship at the New Haven (Conn.) Coliseum into a real job in 1981, then made the move to Philadelphia, by way of Providence, R.I., in 1985.
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How Dynamic Pricing Is Changing Sports Ticketing

CNBC | Original article by Mark Koba, Senior Editor | Published: Wednesday, 18 Jul 2012

Complaints and confusion over the nearly 9 million tickets for the 2012 Olympic Games in London have been rampant, according to reports.

The complaints have focused on pricing—with the advertised top value of more than $5,000 for a prime event seat—while the confusion has centered on how and where to buy them.

Sports ticketing has always been under pricing and availability pressures—and subject to the wrath of fans.

But a new way of doing business, especially in the U.S., is being tried by sports’ leagues with the aim of fair market value and fan access: dynamic pricing.
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