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College Athletics Recapture Abandoned Online Shopping Carts

Originally published by National Sports Forum | Published May 28, 2014

Universities including the University of Michigan and University of California, Berkeley are partnering with FanOne Marketing to implement and enable advanced marketing automation for their athletic programs. FanOne Marketing is providing technology and strategic guidance specifically focused on heightening fan engagement, selling more tickets, and increasing overall revenue.

The University of Michigan started this system as a test to see if the customer drop-off they saw in online shopping carts could be recaptured through re-targeting. They started the use of the system with basketball ticket sales, and saw that the analysis they had about retention and recapture was right. This system gave them an opportunity to reach out to the customers that needed a small push to buy tickets and helped diminish the amount of customer drop-off they had seen within ticket sales.

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Colleges try mobile delivery for student tickets

Originally published by Sports Business Journal | Published April 28, 2014 | By Michael Smith, Staff Writer

Close to 10 percent of colleges are delivering football and basketball tickets to their students through mobile, but that number is expected to increase significantly in the coming years.

A study by Paciolan, a ticketing software company that counts 110 colleges as clients, showed that the adoption of mobile delivery among students, while sporadic, is growing (see charts below).

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Comcast-Spectacor brings in NBC Sports Group’s Sheehey, will work to bundle services

Originally published by Sports Business Journal | Published March 31, 2014 | By Don Muret, Staff Writer

The shift in the corporate culture at Comcast-Spectacor continues four months after Peter Luukko’s sudden resignation as president and chief operating officer.

Comcast-Spectacor President Dave Scott was to announce this week that Mike Sheehey, formerly of NBC Sports Group, has been hired as executive vice president of business development for the company’s five facility service providers, a new position.

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N.J. Symphony Rolls Out ‘Select a Seat’ Ticketing for Online Sales

Originally published at NJ.com | Published Sept. 26, 2013 | By Peggy McGlone

The New Jersey Symphony Orchestra has a message for its single ticket buyers: Be as picky as you want.

In time for Friday’s season-opening concert at the New Jersey Performing Arts Center in Newark, the NJSO has rolled out a new online ticketing program that allows purchasers to view seating maps showing available seats and ones that have already been purchased.

“As a consumer, I like the options of looking at everything that is available and choosing the seat that works for me,” vice president of marketing Catherine Levin said.
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Ticketing Technology Hits Singapore

Originally published at VenuesToday.com | Published Sept. 10, 2013 | By Matthew Coller

The long-awaited Singapore Sports Hub has announced it will go live next month with its custom designed ticketing system.

The 350,000-square-foot sports complex, which cost in the range of $1 billion to build, is expected to debut its multivenue facility with a football match in May.

On Oct. 1, Sports Hub, New Era Tickets and Paciolan will launch Sports Hub Tix, a ticketing system created solely to handle events at all of Sports Hub’s venues.
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New 3D Software Takes Pain out of FSU Football Season Ticket Process

Originally published at Tallahasse.com | Published July 7, 2013 | By Ira Schoffel, Sports Editor

In Ben Zierden’s world, success often is measured in silence.

“Normally,” Zierden said with a smile, “if everything goes well, we don’t hear anything.”
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StubHub Announces Apple Passbook Integration with University of North Carolina

Originally published on Business Week | Published October 18, 2012

SAN FRANCISCO (BUSINESS WIRE) – Oct. 18, 2012 – StubHub, the world’s largest ticket marketplace, announced today that University of North Carolina has been integrated into Apple Passbook. The integration allows fans to store Tar Heels athletic event tickets purchased on StubHub into Passbook, enabling them to use their iPhone or iPod touch as their ticket into events. Passbook integration will begin for University of North Carolina with their first home football game on October 27.

Last year StubHub introduced mobile barcoding with select sports team partners, including the San Francisco Giants. This season, through an existing integration with the University of North Carolina and Paciolan, StubHub began to offer mobile barcode ticketing across all mobile platforms. The integration with Apple’s Passbook will give iPhone and iPod touch users another option to access mobile tickets. Not only will fans be able to store their tickets on their phone, but they will also be able to get into the event using mobile barcoding.
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Michigan Utilizes “Fan-Gating” to Increase Ticket Sales

Originally published on National Sports Forum | Published September 19, 2012 | ‘Selling It…’ eNewsletter by Chantelle Neep, Editor

Michigan Football Social Media Ticket Pre-Sale


University of MichiganIn today’s fast paced, well-connected environment it can be difficult to keep up with the continuous barrage of new technologies, platforms and providers that emerge onto the sports marketing landscape. This continuous change creates an external pressure to “keep up”, leaving sports teams and organizations having to implement change out of fear of being left behind by the competition. While sports organizations can benefit from embracing the brave new world, change for the sake of change isn’t always a good thing. And more importantly, it’s essential to evaluate the motivation for implementing that change. Will it make you more efficient? More profitable? This is the dilemma the University of Michigan was facing when developing their annual Facebook ONLY Presale for Michigan Football. “From the Michigan Athletics view point, a key takeaway was to repeat a successful year-over-year ticketing initiative driven by social media platforms,” explains Jordan Maleh, Director of Digital Marketing for the University of Michigan. Last season, the team generated over $74k in single ticket sales through a Facebook only social media campaign developed by Paciolan. For the 2012 Michigan Football Social Media Ticket Presale the team sought to re-create their past success to drive overall revenue and individual ticket sales.
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StubHub, Paciolan Go Mobile for Four Schools

Originally published on SportsBusiness Journal | Published August 27, 2012, Page 27 | By Michael Smith, Staff Writer

StubHub and Paciolan are introducing mobile ticketing at four colleges this football season, giving fans the ability to complete a purchase on the secondary market and scan a ticket at the gate, all with their phone.

North Carolina, Purdue, Tennessee and Texas are the four schools using StubHub’s mobile ticketing for at least a portion of their football games this season.

StubHub said its mobile sales now account for 10 percent of its overall sales, and that 20 percent to 25 percent of its total traffic comes from mobile users.
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University of Maryland and University of Pittsburgh Sign StubHub as Official Fan to Fan Ticket Marketplace

SAN FRANCISCO, Aug 07, 2012 (BUSINESS WIRE) — University of Maryland and University of Pittsburgh Athletics have partnered with StubHub, the world’s largest ticket marketplace, and Paciolan, a leading provider of ticketing, marketing, and fundraising solutions to live entertainment organizations, to create a safe, guaranteed secondary marketplace for fans to buy and sell tickets to Maryland Terrapins and Pittsburgh Panthers events. StubHub will be the Official Fan to Fan Ticket Marketplace of Maryland Athletics and Pittsburgh Athletics. Backed by StubHub’s FanProtect Guarantee, each ticket transaction will be between fans and managed by StubHub.

“We are excited to offer our season ticket holders the ability to sell unused tickets through our integrated resale solution powered by Paciolan and StubHub,” said University of Maryland Athletic Director, Kevin Anderson. “This provides our season ticket holders and donors a valuable, safe and convenient way to recoup some of their investment if they cannot attend every game.”
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