Making Headlines
Paciolan in the news
Paciolan pulls together data to aid Arizona State fundraising
SBJ – Breaking Ground by Don Muret.
Published April 23, 2012, Page 1
Arizona State University is using new ticketing technology to help streamline fundraising efforts tied to renovating Sun Devil Stadium.
The Pac-12 school is the first in Division I to use Paciolan’s Ticketing Intelligence, a data warehouse that consolidates information from ticketing, concessions, merchandise and university development systems into one platform.
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Cracking the Open Graph
Venues Today – April 2, 2012 by Matt Kaut
South by Southwest Interactive — it’s the conference that blew up Twitter and gave birth to Foursquare … what next big things debuted this year? And, more important, what do they mean for venues?
Rather than the next big thing, this year’s SXSW produced two big themes: geolocation and social data.
Geolocation is nothing new. After all, Foursquare debuted at South by Southwest in 2009. But consumer applications utilizing automated geolocation are continually finding new ways to filter through social data and improve the user experience in real time. Specifically referred to as location-based discovery apps, they take advantage of ambient GPS technology to help you make new friends, browse nearby restaurants or find the best party.
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PACnet Wraps Another Successful Run in Newport Beach
Venues Today – February 15, 2012 by Dave Brooks
REPORTING FROM NEWPORT BEACH, CALIF. — PACnet wrapped Friday with one of its most successful runs to date, attracting over 600 attendees to the Marriott Newport Beach (Calif.) Resort & Spa, Feb. 13-15. The user conference, hosted by ticketing company Paciolan, brings together software clients, Paciolan staff members and solutions providers from the company’s growing network of service providers for a three-day confab of ideas and success stories.
“Our goal is to provide you information that grows your professional life and adds value to your organization,” said Paciolan founder Jane Kleinberger, who asked attendees to take home several lessons from the conference and share any positive feedback with other attendees.
Kleinberger and the rest of the Paciolan crew have plenty to be excited about. A recent survey of PACnet attendees powered by Turnkey Intelligence found that over 85 percent of attendees expect total ticket sales to rise in 2012.
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Exclusive: Brock Jones To Comcast-Spectacor
Billboard Magazine – January 13, 2012
By Ray Waddell
In a move with national touring industry implications, Brock Jones, formerly VP of Bookings at Nashville’s Bridgestone Arena, has joined Philadelphia-based sports and entertainment firm Comcast-Spectacor in the newly-created role of VP of Bookings. Jones, a 23-year veteran booker of concerts and events, will handle bookings for both Global Spectrum, the company’s facility management firm, and Paciolan, the company’s ticketing software company.
In his new position, Jones will work closely with Global Spectrum COO John Page and the company’s regional vice presidents to bring a variety of performers to Global Spectrum-managed venues. In addition, Jones will also assist Paciolan and their clients in seeking booking opportunities, according to Page.
Jones joins Global Spectrum after spending the past six years at the Bridgestone Arena, where he was responsible for acquiring, scheduling and overseeing all events at Bridgestone Arena. Under Jones’ watch, the arena has significantly increased the number of major concert bookings at the 15-year-old, 20,000-capacity arena, and improved Nashville’s reputation as a market that can sell concert and event tickets to a wide range of attractions.
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Mile One Centre Implements New Ticketing System
FOR IMMEDIATE RELEASE
(St. John’s) Mile One Centre is pleased to announce that it will be partnering with a new ticket provider, Paciolan.
“It’s a great opportunity for Mile One Centre,” says Bill Thistle, General Manager, Mile One Centre. “We’re very excited about this new business venture and we look forward to working with Paciolan to service our clientele. Once fully implemented, the Paciolan system will bring new features that will improve our customers’ experiences.
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Colleges’ Season-Ticket Delivery Shifts Online
By Michael Smith, Staff Writer
Published October 24, 2011, Page 5 in Sports Business Journal
For the first time, the majority of college football season tickets at Paciolan’s 105 Division I universities were renewed online this year.
Online transactions and digital delivery of tickets began roughly in the early to mid-2000s as universities moved toward a paperless approach to tickets. But it’s been in the last five years that the trend has picked up most of its momentum.
GETTY IMAGES: Fans grabbed the chance to renew online when Auburn moved away from paper applications.It was prior to the 2009 season that Auburn University began marketing its season-ticket renewals through email and its official athletic website, rather than mailing out more than 10,000 paper applications. Right away, the Tigers saw almost all of their season-ticket holders renew online, where fans could access their donor information, complete a transaction using a credit card or e-check, then receive an email confirmation.
“People really liked being in control of their order,” said Stephen Naughton, Auburn’s assistant athletic director for ticketing. “We didn’t have credit card numbers floating through the mail or going through fax machines, so it felt more secure. And within a matter of minutes they received an email confirmation. They didn’t have to wait for everything to be processed and get a confirmation in the mail a month later.”
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How to Revolutionize Team Communications with Ticket Buyers
Published October 24, 2011, Page 14 in Sports Business Journal
I find it interesting to follow ticketing and marketing trends, tracking their progress and watching them evolve over time. We are reaching a tipping point where changes in technology and consumer behavior are coming together to allow teams to personalize fan communications with unmatched one-to-one marketing opportunities on a massive scale. Teams with the ability to adopt new marketing strategies and create innovative CRM, social media and e-commerce programs that are all aligned will be in a great position to drive more revenue and increase fan loyalty.
The foundation for one-to-one marketing is a powerful CRM system that captures every interaction between a fan and the team. This creates a deeper understanding of each fan by tracking not only past purchases, attendance patterns and ticket usage, but also personal preferences like merchandise, food and beverage consumption, the fan’s favorite player, and more. Adding layers of information into their database, and extracting it with a CRM system, enables teams to define how to communicate with each fan through a unique, tailored message and therefore opens unmatched new revenue opportunities.
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Colleges Jump On Secondary Bandwagon
By Michael Smith, Staff Writer
Published October 24, 2011, Page 23 in Sports Business Journal
Last season, StubHub processed more than 3,500 transactions for tickets to home football games at Clemson University. For the most part, the school had no idea where those tickets were going.
Since then, the Tigers have made StubHub their official fan-to-fan marketplace, and while it’s still hard to distinguish whether they are ticket-selling partners or competitors, Clemson officials are confident they are better off embracing the secondary ticket giant.
Every time a Clemson ticket moves on StubHub, the school collects data about the buyer and a transaction fee from StubHub, which also pays an annual sponsorship fee. Sponsorships range from $75,000 at smaller schools to the $300,000 to $400,000 range at larger schools.
“Sure, there are some concerns, but we think it’s doing the job of putting people in the seats,” said Travis Furbee, Clemson’s assistant athletic director and manager of IPTAY, the school’s booster group. “Before, those tickets might have been sitting in a desk drawer, going unused.”
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Game Changers: Jane Kleinberger
Published October 10, 2011, Page 43A in Sports Business Journal
Above: At Kleinberger’s Paciolan, clients include Cal-Irvine and Southern Cal. (ANDY TEMPLETON)
Jane Kleinberger: Paciolan, Co-founder
As co-founder of Paciolan, Jane Kleinberger oversees North America’s second-largest ticketing company, behind only Ticketmaster in total sales. Thirty-one years after Kleinberger’s moonlighting job in computer programming at Southern Cal resulted in a ticketing deal with that school, Paciolan now has more than 500 clients generating about $3.5 billion in sales.
Marketing a business model where the facility controls its ticketing brand, Paciolan is a leader in the college space, with more than 100 NCAA Division I ticketing agreements. More than 70 of those deals are with Football Bowl Subdivision schools.
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Paciolan Exec Discusses What Facebook Changes Could Mean for Sports Properties
Published September 23, 2011 in Sports Business Journal
Facebook at its annual F8 conference Thursday unveiled several changes to its interface, including a new timeline feature that will now be synonymous with what was formerly known as a user’s profile page. Although Facebook has immediately identified media — music, movies, TV– as the primary industries that will experience the biggest changes to its business models as a result of this year’s announcements, the sports industry is closely aligned with these categories and is likely to experience tangible benefits as well. Staff Writer Theresa Manahan caught up with Paciolan Dir of Social Media & Consumer Marketing Matt Kautz, who attended the conference to chat about what the changes mean for the sports industry.
Our previous experience with Paciolan gave us great confidence in continuing our relationship. The company’s holistic approach has always served Wisconsin Athletics well and helped us achieve the tremendous success we enjoy today. We look forward to continuing our partnership and to achieving even greater goals together in the future.
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