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Comcast-Spectacor units rebranded Spectra

Originally published at Sports Business Journal | Published April 27, 2015 | By Don Muret

Comcast-Spectacor, the multibillion-dollar company whose subsidiaries run arenas and stadiums, sell tickets and feed sports fans across North America, is rebranding all three businesses under one name — Spectra.

Starting June 2, facility manager Global Spectrum, concessionaire Ovations Food Services and ticketing provider Paciolan will officially be renamed Spectra Venue Management, Spectra Food Services and Hospitality, and Spectra Ticketing and Fan Engagement, respectively. Read more →

Allentown’s PPL Center already up for worldwide awards as entertainment venue, operation model

Originally published at Allentown Morning Call | Published Nov. 11, 2014 | By John J. Moser

Just two months after opening, Allentown’s new PPL Center is getting industry attention – and accolades, with nominations for two prestigious industry awards.

It is among four nominees as Best New Major Concert Venue in the world by concert tour industry trade publication Pollstar.

And Dave Scott, president of sports and entertainment company Comcast-Spectacor – which runs the PPL Center — has been nominated for the Hall of Headlines Award given by Venues Today, a magazine covering the live entertainment industry.
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The LA Kings Reign Supreme in Hockey – and Marketing

Originally published at Direct Marketing News | Published Oct. 22, 2014 | By Natasha D. Smith, Senior Editor | View the article.

The fervent connection that sports teams have with their fans is simply unmatched. That’s especially true when followers feel that they have wins to cheer about and championships to celebrate. That long-awaited moment finally came in 2012 for hockey fans in Los Angeles as they watched the LA Kings become the first eighth-seeded team in National Hockey League history to win the Stanley Cup—the first in franchise history. The club raised Lord Stanley’s Cup again earlier this year, setting the stage for the team’s marketers to ride the wave of excitement and make connections with longtime, and of course new, Kings fans.

“Around the Stanley Cup win, there’s obviously a ton of interest in our team—that’s locally, nationally, and internationally,” says Aaron LeValley, VP of digital strategy and analytics of Anschutz Entertainment Group, owner of the Kings. “More people are not only interested in learning more about the team but are looking for ways to get involved in supporting the club, going to games, buying merchandise, etcetera. So now we try to be prepared and have strategies that capture data [about those fans].”
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Global Spectrum Opens Two Facilities in One Week

Originally published at VenuesToday.com | Published Sept. 16, 2014 | By Jessica Boudevin

Global Spectrum is going the distance — 4,615 miles, to be exact. PPL Center in Allentown, Pa., and Alaska Airlines Center in Anchorage both opened last week, hosting their first concerts just one day apart. It wasn’t necessarily planned to have both Global Spectrum-managed facilities open in the same week. The logistics of the touring shows dictated dates, as well as several other factors.

“It really depends on construction schedules and client schedules,” said Global Spectrum President John Page, who added that both venues wanted a fall opening to get a few events handled before major tenants move in.
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Tiger Scholarship Fund Unveils New Online Platform

Originally published at GoTigersGo.com | Published Aug. 19, 2014 | By Memphis Athletics

The University of Memphis Athletic Department has announced the launch of a new online platform in order to better serve members of the Tiger Scholarship Fund.

Donors to TSF can now access, review and manage their personal membership accounts online at GoTigersGo.com/donate or by clicking the DONATE tab on the GoTigersGo.com homepage.

“Early in my tenure I identified online donor access and account management as a critical growth initiative for our development team to better serve our key stakeholders,” Director of Athletics Tom Bowen said. “Working with our long-standing partner, Paciolan, Inc., our development team has totally redesigned and enhanced the online donor profiles, account management and ticket management platform.”

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College Athletics Recapture Abandoned Online Shopping Carts

Originally published by National Sports Forum | Published May 28, 2014

Universities including the University of Michigan and University of California, Berkeley are partnering with FanOne Marketing to implement and enable advanced marketing automation for their athletic programs. FanOne Marketing is providing technology and strategic guidance specifically focused on heightening fan engagement, selling more tickets, and increasing overall revenue.

The University of Michigan started this system as a test to see if the customer drop-off they saw in online shopping carts could be recaptured through re-targeting. They started the use of the system with basketball ticket sales, and saw that the analysis they had about retention and recapture was right. This system gave them an opportunity to reach out to the customers that needed a small push to buy tickets and helped diminish the amount of customer drop-off they had seen within ticket sales.

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Alaska Arena Prepares to Soar

Originally published by Venues Today | Published May 27, 2014 | By Jessica Boudevin, Acting Managing Editor

Alaska Airlines Center at the University of Alaska, Anchorage, will officially be dedicated Sept. 5, kicking off 10 days of ceremonies and special events including a Taste of Alaska and music festival. The 196,000-sq.-ft. facility will provide a stage for UAA Athletics including basketball and volleyball, as well as a gymnastics practice and performance gym.

The university’s Athletic Director Keith Hackett said that plans for this facility have been in the works for more than 30 years.

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Colleges try mobile delivery for student tickets

Originally published by Sports Business Journal | Published April 28, 2014 | By Michael Smith, Staff Writer

Close to 10 percent of colleges are delivering football and basketball tickets to their students through mobile, but that number is expected to increase significantly in the coming years.

A study by Paciolan, a ticketing software company that counts 110 colleges as clients, showed that the adoption of mobile delivery among students, while sporadic, is growing (see charts below).

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Comcast-Spectacor brings in NBC Sports Group’s Sheehey, will work to bundle services

Originally published by Sports Business Journal | Published March 31, 2014 | By Don Muret, Staff Writer

The shift in the corporate culture at Comcast-Spectacor continues four months after Peter Luukko’s sudden resignation as president and chief operating officer.

Comcast-Spectacor President Dave Scott was to announce this week that Mike Sheehey, formerly of NBC Sports Group, has been hired as executive vice president of business development for the company’s five facility service providers, a new position.

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N.J. Symphony Rolls Out ‘Select a Seat’ Ticketing for Online Sales

Originally published at NJ.com | Published Sept. 26, 2013 | By Peggy McGlone

The New Jersey Symphony Orchestra has a message for its single ticket buyers: Be as picky as you want.

In time for Friday’s season-opening concert at the New Jersey Performing Arts Center in Newark, the NJSO has rolled out a new online ticketing program that allows purchasers to view seating maps showing available seats and ones that have already been purchased.

“As a consumer, I like the options of looking at everything that is available and choosing the seat that works for me,” vice president of marketing Catherine Levin said.
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