• College Athletics

Manage your Season Ticket Holder and Donor Relationships

Partner with Paciolan to maximize revenues and build lifelong fan and donor relationships. As the leading ticketing, fundraising and marketing solution used by college athletic venues nation-wide, we know the college athletics market better than anyone. Whether its season ticket campaigns, cultivation of donors, or fulfilling tickets to student ID cards, we have an integrated solution that is the best in the market to manage your business — and keep your stands filled in the process.

What’s more Paciolan is the only solution that offers integrated ticketing, marketing, and fundraising solutions paired with strategic consumer marketing programs to help you sell more.

Testimonials from Our College Athletics Clients

Revamping how we organize our seat upgrade process through Ballena’s integration with Paciolan has been one of the most positively received initiatives from our fans. Paciolan enables us to deliver creative and technological savvy tools our fans can use to better their experience with Colorado Athletics. — Matt Biggers, Associate Athletics Director of External Affairs and Chief Marketing Officer, University of Colorado, Boulder.

Paciolan’s integration with Row27 provides us with a distinctive platform to increase attendance and build lifetime fan loyalty by enhancing brand engagement and improving retention benefits for our season ticket holders and donors. We now have a solution to reach our devoted fans through our MRewards program and reward them for promoting our brand and attending events. — Nick Lofaro, Associate Athletics Director of Marketing and Sponsor Services, University of Maryland

Paciolan’s CRM will allow us to manage our database in new and innovative ways that we believe will increase our ticket sales and help us provide a higher level of personalized service to our constituents. — Jonathan Evans, Deputy Athletic Director, United States Military Academy

We looked at the market and Paciolan clearly stood out as the leader in intercollegiate athletic ticketing. It was also important that we partner with a company with great integrity and one that shares our values. Paciolan was the ideal partner for us and there is no doubt in my mind that they will exceed our expectations.

We’ll now have more control over our revenue potential and our destiny. By doing this, we hope to drive business from our box office to online.
— Dan Vanackeren, Senior Associate Athletic Director/Chief Financial Officer, University of Denver

With Paciolan as our partner, we’re able to extend our ticketing offerings to our fans that are using our website, as well as continually offer enhancements to meet their 24/7 needs. Paciolan helps us provide a customer friendly system where individual customers can manage their accounts at their convenience. We’ll also be able increase our box office efficiencies as well. — Mark Scobey, Assistant Athletic Director for Ticket Operations, University of Arkansas

From ticketing to fundraising to marketing, the Paciolan system drives everything we do and has clearly helped us succeed with our athletics initiatives. We increased our season ticket sales by more than 65% from 2009 to 2010. — Aaron Goebbel, Assistant Athletic Director of Ticketing Marshall University

We leverage technology to maximize our ticketing and fundraising programs. This past year we integrated our UCATS donor seating program with the online season ticket process. Combining the fundraising and ticket renewal process online has been a tremendous service to our customers, both donors and season ticket holders. — Andy Hurley, Senior Associate Athletic Director for External Relations, University of Cincinnati

We are excited about the opportunities to better understand and complement our sales and marketing programs. Now we can monitor our sales activity, compare fund development campaigns, and integrate marketing data into a single, visual dashboard to view progress and identify trends. This rich reporting will help us to cohesively manage strategic programs to better communicate internally and externally with our fan base. — Steve Hank, Associate Athletic Director, Arizona State University

Paciolan is a true partner for the Clemson Athletics department. Working with Paciolan keeps our team ahead of the curve from a technology and customer services standpoint across our entire organization. We have put a lot of time and energy into enhancing our ticketing services together, and now look forward to taking the next steps with digital ticketing. — Katie Hill, Senior Associate Athletic Director, Clemson University

We are constantly improving and Paciolan provides us with the tools to be creative and think outside of the box. It’s exciting to have the technology to expand our efforts with digital ticketing and provide an added value to our dedicated fans and season ticket holders. — Andrew Schoepfer, Assistant Ticket Manager, Providence College

We’re excited to extend our very beneficial 28-year relationship with Paciolan. Adding digital ticketing to our athletics initiatives will help us continue to accomplish our goals and offer enhanced customer services to West Virginia fans. Working alongside Paciolan’s client partner and ecommerce specialist, we’ve developed impactful programs and enhanced the online buying experience. — Matt Wells, Sports Marketing Director, West Virginia University

Paciolan continues to keep us on the cutting edge of technology so we can deliver an exceptional experience to our fans. The company has accommodated our growth with its customizable and configurable solutions that meet our changing needs and we couldn’t be happier. — Joe Arnone, Associate Athletic Director for Ticketing, The University of Tennessee

Our partnership with Paciolan has allowed us to achieve success and expand our initiatives through the leading tools in college athletics. For more than 30 years with Paciolan, we have ensured our fans and donors consistently enjoy a personalized experience and can utilize cutting-edge solutions when they engage with Purdue Athletics. — Barb Kapp, Senior Associate Athletics Director of Business, Purdue University

Paciolan is our ideal technology and business partner to help us better manage our fan, donor and season ticket holder relationships. We look forward to continuing to enhance the customer experience by offering innovative technologies to Cal Bears fans. — Ashwin Puri, Associate Athletic Director of Sales, Marketing, and Service, University of California, Berkeley

The R.S.V.P Program was a huge success. Working closely with both Ballena and the Paciolan ticketing system helped us secure a smooth operation for our donors. We improved our online presence by allowing the entire seat selection and required payments to be processed on the Internet. We set a goal to raise $4 million for the Razorback Fund, and with the help of this new innovative process, generated over $6.5 million, far exceeding our goal. — Chris Wyrick, Senior Associate Athletic Director, University of Arkansas

We partner with Paciolan, in part because of the technology, but also because they offer a full suite of options for us to use such as their marketing services. In an age where sports marketing in college athletics is changing rapidly, we have to be cutting edge and Paciolan provides that platform for us to do so. — Brad Wurthman, Associate Athletics Director, Marketing and Strategic Communications,University of Cincinnati

We are very excited with this partnership to provide these great new options to our season ticket holders, donors, and fans. In this rapidly changing environment, all Pitt fans now have a safe, reliable, and convenient secondary market to purchase and sell tickets. Also, this terrific partnership with StubHub and Paciolan supports us in providing great customer service. — Steve Pederson, University of Pittsburgh Athletic Director

We are excited to extend our partnership with Paciolan and continue to utilize their services to deliver a superb fan and donor experience. Paciolan allows us to add new technological features that aid our organizational growth. The attention and value they deliver to Southern Miss Athletics is something we cannot find anywhere else. — Kent Hegenauer, Senior Associate Athletics Director of Internal Operations, University of Southern Mississippi

We are constantly improving and Paciolan provides us with the tools to be creative and think outside of the box. It’s exciting to have the technology to expand our efforts with digital ticketing and provide an added value to our dedicated fans and season ticket holders. — Christine Higgins, Ticket Manager, Providence College

Paciolan provides us with the leading ticketing platform in college athletics and will enable us to launch digital and mobile ticketing. We are excited to launch mobile ticketing for next season and offer new ticket scanning methods for our fans to use at football, basketball and lacrosse events. — Bob Steitz, Senior Associate Athletics Director, External Operations, Villanova University

Our previous experience with Paciolan gave us great confidence in continuing our relationship. The company’s holistic approach has always served Wisconsin Athletics well and helped us achieve the tremendous success we enjoy today. We look forward to continuing our partnership and to achieving even greater goals together in the future. — Justin Doherty, Associate Athletic Director, University of Wisconsin

Paciolan is the ideal partner in college athletics that offers us the tools and services to help improve the overall fan experience, and move us toward our goal of creating one centralized location for purchasing tickets. This will not only make it easier for fans and the community to purchase tickets, but will also allow us to leverage technology, including digital ticketing and print-at-home delivery, to offer our fans a new level of customer service.

By investing in our technology infrastructure today, we hope to capitalize on the future successes of our programs and better manage ticket sales for all of our athletics events.
— Phil Wang, Senior Associate Athletic Director, Business Affairs, University of California, Irvine

Paciolan is a trusted partner that enables us to offer innovative services that enhance our relationship with our fans, season ticket holders, and donors throughout every aspect of our operation. We look forward to leveraging new tools provided by Paciolan to continue to raise the bar for all Spartan fans.

We’re ecstatic to be afforded with a smart analytics solution that offers intelligent reporting and data analysis to help monitor and tailor innovative programs for Spartan fans. With Paciolan Ticketing Intelligence, we now gain full visibility of every fan interaction, including engagement from both athletics and the university, to help elevate customer service initiatives.
— Mark Hollis, Director of Athletics, Michigan State University

We are excited about this opportunity to serve the entire CMU community through this innovative ticketing solution. This partnership allows us to enhance every interaction with Chippewa fans and donors by providing more services under a single entity. — Bob Ebner, Director for University Events, Central Michigan University

We use Paciolan to help us integrate all the Sooner Loyalty Program data so that we can accurately calculate and distribute loyalty points to everyone. We also use it to help seed future donor support from students who accumulate points and become new donors into their alumni years. — McK Williams, Asst. Athletics Director of Ticket Operations, University of Oklahoma

We are excited to be an early adopter of the Paciolan integration with Row27’s FanMaker Rewards. Being able to utilize Sooner Rewards to highlight featured events, increase overall attendance and amplify our content online is a valuable asset we use toward building fan loyalty with Sooner Athletics. — Charlie Taylor, Assistant Athletic Director of Marketing, University of Oklahoma

With so much interest in our athletic events, Paciolan enables us to quickly serve our customers with industry-leading eCommerce technology. This also frees up our staff to provide enhanced customer services to season ticket holders and donors. — Cecil Hairston, Director of Ticket Operations , Oregon State Athletics

We’re doing so much with Paciolan and are very happy to be continuing our partnership of more than 30 years. We’ve already added several layers of technology solutions and look forward to adding even more so we can continue our successful track record. — Rob Johnson, Associate Senior VP, Financial and Business Services, University of Southern California

Paciolan CRM will give us the tools we need to compete in our unique market. We look forward to leveraging the tool to optimize our outbound sales efforts, streamline operations, and enhance donor and fan relationships. By leveraging the Paciolan system to strategically price premium tickets, we were able to clear our inventory and secure incremental revenues, while maintaining the integrity of our donor level ticketing. — Chuck Soberinsky, Associate Facility Director – Ticketing Operations, UNLV Athletics, UNLVtickets, Thomas & Mack Center, Cox Pavilion and Sam Boyd Stadium

We are very excited to be offering our fans Access Management scanning, which will enhance their experience and provide the university with important marketing data. As we look to the future, we’ll be relying on Paciolan as we explore ticket transfer and resale options, as well as delivery to student IDs.

Online ticket sales have helped us gain more visibility with our fans and provided a convenient 24-7 outlet for them to purchase tickets.
— Jason Heggemeyer, Assistant Athletic Director for Ticketing, University of Illinois

Paciolan’s Ticketing Intelligence system provides our staff with a time-saving reporting tool that assists us in better understanding customer trends and helps inform marketing decisions. Additionally, we plan to use this tool to bring together data from multiple disparate databases to have a holistic view of every interaction we’ve had with Wolverine fans and customers. — Hunter Lochmann, Chief Marketing Officer, University of Michigan

The Priority Points system has helped us support our strong basketball ticketing program — success we hope to parlay into all of our other athletics initiatives. It has also given us the ability to reward our season ticket holders and donors who support our scholarship funds and endowments. — Russell Wilkins, Assistant Athletic Director, Ticket Operations, Wichita State University

The Paciolan StubHub integration has proven to be a win-win for us and our customers. It allows us to continue our ticket sales growth, is an asset to our sales efforts, and helps us encourage the purchase of season tickets. Operationally, it is very easy for customers to move tickets and get their payments from StubHub, and since we don’t have to get involved, we can focus our efforts on our athletics initiatives. — Ben Zierden, Assistant Athletics Director-Ticket Sales and Operations, Florida State University

The Paciolan system will allow us to raise the bar and create a more customer-friendly experience. We will now be able to allow season ticket holders to renew online, transfer unused tickets via email and receive tickets digitally. We couldn’t be happier with the future direction with Paciolan. — Steve Napolillo, Associate Athletics Director for External Relations, Providence College

Throughout our long-term relationship, Paciolan has focused on creating a seamless experience for our fans through first-class ticketing and fundraising systems. The solutions that Paciolan offers, as well as new systems that we continue to implement, provide our fans and donors with enhanced experiences with TCU athletics. — Sean Conner, Assistant Athletics Director for Ticket Operations, TCU

Paciolan’s CRM solution will help take us to the next level of customer relationship building by allowing us to build upon current relationships with supporters, season ticketholders, and donors. By giving us the tools we need to keep up to date with their needs, we’re able to better communicate with and serve them. We’ve also successfully leveraged Paciolan’s CRM solution with our outbound sales efforts, including new season ticket holder sales, to generate incremental revenue. — Jim O’Neill, Associate Athletic Director, Ticket Operations, Boston College

We really value the excellent customer support provided by Paciolan and the core group of our client partner and eCommerce operations team members who are dedicated and always proactive in helping us find and utilize solutions. Our student body is digitally savvy and Paciolan’s eCommerce tools lets them utilize their smartphones to reserve and download their tickets anywhere, anytime. — Mike Carpenter, Assistant Athletics Director for Tickets and Customer Relations, James Madison University

We look forward to leveraging the full capabilities of Paciolan’s CRM solution to drive sales and donations and grow our fan base. We’ll also gain a better understanding of how to best target our fans and donors to donate more and purchase tickets, which we are very excited about.

By tapping Paciolan’s relationship with StubHub, we hope to grow our fan base with customers we haven’t been able to reach directly. We’ll also be able to learn who is coming to our games and capture and cultivate these fan relationships.

From quickly and efficiently coming up with innovative promotions and building online content, to accepting donations online, we’ve been able to create a ‘one-stop-shop’ for our fans thanks to Paciolan.
— Matt Monroe, Assistant Athletic Director for Ticket Services, University of Maryland