• Michigan State University, University of Michigan and University of Texas Implement Paciolan Ticketing Intelligence

  • »  Universities will leverage Ticketing Intelligence solution for sophisticated data analysis
Feb
6

FOR IMMEDIATE RELEASE

IRVINE, Calif., EAST LANSING, Mich., ANN ARBOR, Mich. and AUSTIN, Texas (Feb. 6, 2013) – Paciolan, an industry-leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, announced today that Michigan State University (Michigan State), University of Michigan (Michigan) and University of Texas-Austin (Texas) will begin implementing the company’s Ticketing Intelligence data warehouse solution. Ticketing Intelligence integrates multiple databases including ticketing, marketing, University and Athletics fundraising, merchandise and concessions systems into a single database to provide a comprehensive view of all revenue streams. Paciolan has partnered with SSB Consulting Group and Kore Technologies to deliver the industry-leading data warehouse solution.

“We are proud to expand our partnership with all three of these thought-leading universities and provide them with a rich reporting solution to help each institution make critical, data-driven business decisions,” said Dave Butler, chief executive officer of Paciolan. “Using this system, each university will be enabled to more easily assess their business, improve operational efficiencies and use real-time data to enhance the experience of each fan and donor.”

Paciolan Ticketing Intelligence will allow each university to efficiently integrate data from third-party systems, such as data-append and lead-scoring services, as well as university fundraising systems to provide sophisticated data analysis across a complex organization to aid revenue growth.

“We’re ecstatic to be afforded with a smart analytics solution that offers intelligent reporting and data analysis to help monitor and tailor innovative programs for Spartan fans,” said Mark Hollis, director of athletics for Michigan State University. “With Paciolan Ticketing Intelligence, we now gain full visibility of every fan interaction, including engagement from both athletics and the university, to help elevate customer service initiatives.”

With the implementation of the intelligent reporting system, each university will be able to view live reports using mobile devices, including iPads and smart phones for instant access to sophisticated data. The smart analytics solution will allow the institutions to better analyze sales, customer data, compare ticket sales and fund development across seasons, and adapt programs to maximize revenues.

“Paciolan’s Ticketing Intelligence system provides our staff with a time-saving reporting tool that assists us in better understanding customer trends and helps inform marketing decisions,” said Hunter Lochmann, chief marketing officer for the University of Michigan. “Additionally, we plan to use this tool to bring together data from multiple disparate databases to have a holistic view of every interaction we’ve had with Wolverine fans and customers.”

Leveraging Paciolan’s Ticketing Intelligence solution, each university will be provided with live reporting and direct data warehouse access that can enable athletics programs to create unique reports, specific to their business objectives. The intelligent reporting system provides universities with the ability to better analyze sales data by price type and price level, including season tickets, mini plans, and single or group tickets.

“Unit managers whose duties involve customer service are now proactively managing and monitoring customer needs using Paciolan’s system,” said DeLoss Dodds, men’s athletics director for the University of Texas. “By analyzing data, we are making decisions to improve venue and communication experiences for our loyal fans and alumni.”

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About Paciolan

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.


About SSB Consulting Group

Strategic Solutions for Business (SSB) is based in Denver, Colorado. Our mission is to develop quality relationships with our clients by inspiring passion through our work ethic and enthusiasm. Our focus is to deliver high value to our clients with our software, skills, thought leadership, and involvement in the worldwide business community. SSB was born from the idea that consultants should be experts in what they do. Technology and management consultants should focus on one thing: helping their clients succeed. As such, we focus on the needs of our clients first and foremost.

Visit www.itbusinessconsulting.net for additional company information.


About Kore Technologies

Professional Facilities Management, Inc. (PFM) is a wholly-owned subsidiary of Providence Performing Arts Center, incorporated in 1988 in response to a growing need for objective evaluation and management of performing arts facilities in geographically-diverse locations. One of the first companies of its kind, PFM’s business is focused on performing arts to bring a wide variety of programming to the broadest audience while maintaining financial responsibility and sensitivity to local constituency needs. Presently, PFM holds management/booking contracts in 10 facilities located in eight states.

For more information about Kore Technologies, visit www.koretech.com.


Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

 

Media Contacts
Craig Ricks
Paciolan

o: 949.823.1636
cricks@paciolan.com
Steve Brown
Paciolan

o: 949.823.4506
sbrown@paciolan.com
Bryan Smith
SSB
o: 303.73636445
bsmith@ssbinfo.com
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