• CapitalTickets.Ca (Scotiabank Place and Ottawa Senators) Take Control of Ticketing

  • »  Best Practices
Apr
4

CapitalTickets & Ottawa Senators

The Scotiabank Place, an 18,500 seat arena, and the NHL’s Ottawa Senators wanted to identify additional revenue opportunities as their three primary sources (ticketing, TV and sponsorships) hit a ceiling. Their ticketing provider extracted the lion’s share of ticket fees, hence directly selling tickets to their customers was viewed as a significant new revenue opportunity.

By adopting an “in-house” solution, the Senators/Scotiabank Place were able to:

  • Significantly increase revenues
  • Offer regional ticketing services
  • Exclusively own their customer data
  • Leverage their brand and customer relationships
 

By providing valuable ticketing and patron management services, tailored to the needs of our fans, we can control our customer experience from start to finish.

~Tom Gillis, General Manager

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