Brigham Young University wanted to reward faithful Cougar fans with a great experience both before and during the game. A challenge the ticket office faced was the manual process of printing single tickets sold online and distributing them at will call. With up to 600 ticket envelopes to distribute, and over 14 overcrowded will call lines at game time, the BYU ticket office needed a better way to fulfill single tickets.
BYU implemented Access Management and Optimized Consumer Fees to:
- Positively Influence Fan Behavior
- Improve the Customer Experience
- Streamline Ticket Office Operations
- Set the Stage for Additional Digital Services
In addition to adding print-at-home for both online sales and phone room sales, we have changed our online fee structures to encourage print-at-home delivery. This enabled us to provide better service to our customers by eliminating will call lines on game day.
~Clark Livsey, Ticket Manager Brigham Young University Special Events
Paciolan consults with us on strategies and best practices used nationwide, which is helpful in achieving our goals. The company’s forward thinking product direction, including CRM and mobile ticketing, will help us to deliver a rich patron experience and realize success in all areas of our business.
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